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How to Build a Sustainable Publisher Mix
A strategic guide for brands looking to scale affiliate revenue without burning out their publisher relationships. Affiliate marketing is no longer just about flooding your program with hundreds of coupon sites and hoping something sticks. A sustainable publisher mix—the right balance of affiliates across content, coupon, influencer, and loyalty models—ensures long-term growth, stronger ROAS, and […]
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Influencer Marketing Strategy: The Definitive Guide
In today’s digital age, influencer marketing has become one of the most powerful strategies for brands to reach and engage their target audience. By leveraging the popularity and influence of social media personalities, companies can tap into a vast network of loyal followers and amplify their brand message effectively.
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