Why Customer Journey Analytics Is The Secret Behind Top Affiliate Marketers
Attribution and measurement rank as the top investment priority for 2025 among US brand and agency marketers. Customer journey analytics has become the crucial differentiator between struggling affiliates and those dominating the market. Without data-driven strategies, you’re essentially flying blind in a market where precision is key. Today, the sheer volume of data available—ranging from […]
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How to Build a Sustainable Publisher Mix
A strategic guide for brands looking to scale affiliate revenue without burning out their publisher relationships. Affiliate marketing is no longer just about flooding your program with hundreds of coupon sites and hoping something sticks. A sustainable publisher mix—the right balance of affiliates across content, coupon, influencer, and loyalty models—ensures long-term growth, stronger ROAS, and […]
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Why Agencies Beat Networks in Affiliate Marketing
Affiliate marketing has evolved into one of the most powerful performance-based channels for digital growth. Whether you’re a brand looking to scale revenue or a marketer exploring passive income streams, this guide breaks down the fundamentals, strategies, and tools you need to succeed. Affiliate marketing has become one of the most cost-effective performance channels for […]
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Common Affiliate Marketing KPIs: How to Measure Success
In the fast-paced world of affiliate marketing, understanding and measuring success is crucial for both brands and affiliates. Key Performance Indicators (KPIs) serve as essential metrics that help evaluate the effectiveness of marketing strategies and campaigns. By focusing on the right KPIs, businesses can optimize their affiliate programs, enhance partnerships, and ultimately drive revenue growth. This article delves into the most...
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Top 7 marketing trends to look for
Marketing is constantly evolving, and it’s important for businesses to stay up to date with the latest trends in order to stay ahead of the competition.
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Comprehensive Guide to Affiliate Marketing
Everything you need to know about affiliate marketing—from how it works to how to build a program that actually delivers results.
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Performance Creative: Why Great Ads Start With Great Strategy
In the ever-evolving landscape of digital marketing, the concept of performance creative has emerged as a pivotal strategy for brands aiming to maximize their advertising effectiveness. This approach marries creativity with data-driven insights, ensuring that every piece of content not only captivates the audience but also drives measurable results. As brands navigate the complexities of consumer behavior and market dynamics, understanding...
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Guide to Affiliate Compliance
Affiliate marketing has become an increasingly popular way for businesses to promote their products and services through partnerships with other companies or individuals. However, it’s important for businesses engaging in affiliate marketing to comply with relevant regulations and guidelines to avoid penalties or legal issues.
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