How to Build a Sustainable Publisher Mix
A strategic guide for brands looking to scale affiliate revenue without burning out their publisher relationships. Affiliate marketing is no longer just about flooding your program with hundreds of coupon sites and hoping something sticks. A sustainable publisher mix—the right balance of affiliates across content, coupon, influencer, and loyalty models—ensures long-term growth, stronger ROAS, and […]
Explore more
Why Agencies Beat Networks in Affiliate Marketing
Affiliate marketing has evolved into one of the most powerful performance-based channels for digital growth. Whether you’re a brand looking to scale revenue or a marketer exploring passive income streams, this guide breaks down the fundamentals, strategies, and tools you need to succeed. Affiliate marketing has become one of the most cost-effective performance channels for […]
Explore more
Common Affiliate Marketing KPIs: How to Measure Success
In the fast-paced world of affiliate marketing, understanding and measuring success is crucial for both brands and affiliates. Key Performance Indicators (KPIs) serve as essential metrics that help evaluate the effectiveness of marketing strategies and campaigns. By focusing on the right KPIs, businesses can optimize their affiliate programs, enhance partnerships, and ultimately drive revenue growth. This article delves into the most...
Explore more
Top 7 marketing trends to look for
Marketing is constantly evolving, and it’s important for businesses to stay up to date with the latest trends in order to stay ahead of the competition.
Explore more
11 Ways to optimize your website
In today’s digital age, website performance plays a crucial role in user experience and search engine rankings. Slow-loading websites can lead to higher bounce rates and lower lead generation. To ensure your website is optimized for peak performance, consider implementing these 11 strategies:
Explore more
Influencer Marketing Strategy: The Definitive Guide
In today’s digital age, influencer marketing has become one of the most powerful strategies for brands to reach and engage their target audience. By leveraging the popularity and influence of social media personalities, companies can tap into a vast network of loyal followers and amplify their brand message effectively.
Explore more
Guide to Affiliate Compliance
Affiliate marketing has become an increasingly popular way for businesses to promote their products and services through partnerships with other companies or individuals. However, it’s important for businesses engaging in affiliate marketing to comply with relevant regulations and guidelines to avoid penalties or legal issues.
Explore more