How to Build a Sustainable Publisher Mix
A strategic guide for brands looking to scale affiliate revenue without burning out their publisher relationships. Affiliate marketing is no longer just about flooding your program with hundreds of coupon sites and hoping something sticks. A sustainable publisher mix—the right balance of affiliates across content, coupon, influencer, and loyalty models—ensures long-term growth, stronger ROAS, and […]
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Common Affiliate Marketing KPIs: How to Measure Success
In the fast-paced world of affiliate marketing, understanding and measuring success is crucial for both brands and affiliates. Key Performance Indicators (KPIs) serve as essential metrics that help evaluate the effectiveness of marketing strategies and campaigns. By focusing on the right KPIs, businesses can optimize their affiliate programs, enhance partnerships, and ultimately drive revenue growth. This article delves into the most...
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Guide to Affiliate Compliance
Affiliate marketing has become an increasingly popular way for businesses to promote their products and services through partnerships with other companies or individuals. However, it’s important for businesses engaging in affiliate marketing to comply with relevant regulations and guidelines to avoid penalties or legal issues.
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