Clear answers to common questions around our process, services, and engagement.
We manage paid acquisition across channels such as Google Ads, Meta Ads, Microsoft Ads, LinkedIn and other relevant platforms based on the brand, audience and objective. The channel mix is decided around where demand exists and where performance can be measured effectively.
We assess your funnel, audience, existing campaign data, acquisition goals and unit economics before deciding the channel and budget mix. Budgets are then reallocated over time based on conversion quality, CAC, ROAS and broader business outcomes rather than a fixed platform split.
There is no fixed refresh cycle that works for every campaign. We monitor creative fatigue, engagement, conversion performance and audience response, then develop and test new variations when the data shows that performance is weakening or a new opportunity needs to be explored.
Absolutely. We specialize in offline conversion tracking. By syncing your CRM (HubSpot, Salesforce, etc.) with ad platforms, we optimize for actual revenue and LTV (Lifetime Value) rather than just "leads."
We look beyond clicks and impressions to metrics such as CAC, conversion quality, ROAS, revenue and the economics of acquiring customers. The exact measurement framework depends on the business model and objective, so there is no single performance metric that applies equally to every brand.
Not necessarily. We can assess your existing setup or help define the right operating structure based on your market, commercial model and internal capabilities. Tracking platforms provide the infrastructure, while program strategy, partner relationships, validation and optimisation still need active management.
We assess factors such as brand relevance, traffic quality, audience fit, promotional methods and the role a partner can play in the customer journey. The goal is to build a partner mix that contributes useful demand rather than simply adding more affiliate accounts.
Yes. Depending on the platform and brand setup, we can support tracking structure, postbacks, attribution logic, commission rules, validation workflows and reporting requirements alongside the broader program strategy.
Commission structures are built around factors such as margins, average order value, customer economics, partner type and the value each partner contributes. Different publishers may require different incentives, so we do not apply one commission rate blindly across an entire program.
We define coupon policies, validation rules, attribution controls and partner terms before scaling the program. Orders and partner activity are then reviewed for issues such as invalid transactions, unauthorised codes, prohibited promotion methods or traffic that does not meet the program’s quality requirements.
Dedicated creator and influencer marketing is delivered through Eclipz, Creative Cuddle’s creator ecosystem. Eclipz manages influencer strategy, creator sourcing, outreach, negotiations, campaign execution and performance tracking for brands.
Eclipz evaluates creators based on factors such as niche relevance, audience fit, engagement quality, content style, location and overall brand alignment. Follower count alone is not treated as sufficient evidence that a creator is right for a campaign.
Yes. Eclipz can manage the process from creator sourcing and outreach through rate negotiation, briefing, content approvals, posting schedules and campaign reporting, with the final creator shortlist aligned to the brand’s objectives.
Yes, when the campaign is structured for measurement. Depending on the objective, creator links, coupon codes, UTMs, landing pages and affiliate tracking can be used to connect creator activity with traffic, conversions, sales or other relevant outcomes.
Content usage rights depend on the agreement negotiated with each creator. Eclipz can structure terms covering usage period, channels, paid-media usage, whitelisting, exclusivity and other rights before content is produced so both the brand and creator understand how the assets can be used.
That depends on what is actually broken. If the positioning, audience or strategic direction has changed, a deeper rebrand may be appropriate. If the core brand remains strong but the visual system or execution has become inconsistent or dated, a more focused identity refresh may be enough.
The scope can include visual identity direction, logo development or refinement, typography, colour systems, imagery style, supporting brand elements and guidelines for consistent application. The exact deliverables depend on what the brand already has and what needs to be built.
Both can be part of the engagement. Creative Cuddle’s branding work can begin with audience clarity, positioning, value proposition, brand voice and messaging before those strategic decisions are translated into the visual identity.
Yes. A branding project does not automatically require replacing everything. We first assess what is still useful, what is creating inconsistency and what needs to evolve, then build the scope around the actual problem rather than changing assets unnecessarily.
A rebrand should consider both the brand system and its digital rollout. Where websites, domains, URLs or other search-sensitive assets are affected, migration should be planned carefully with appropriate redirects, metadata updates and consistency checks. A rebrand can reduce unnecessary SEO disruption, but no agency should guarantee that rankings will never fluctuate.
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